• The team formerly known as the Washington Redskins has rebranded with a temporary name.
  • As we head into the 2020 season, the team will be known as the Washington Football Team until a new name is decided.
  • On Twitter, fans roasted the team’s apparent indecision in the rebrand, and criticized its slow roll out over different media channels.
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The Washington football team, formerly known as the Redskins, has decided on its temporary name for the coming 2020 NFL season: The Washington Football Team.

According to ESPN’s Adam Schefter, the new name is not the final rebrand, but rather a temporary stopgap while the team ultimately decides on a new nickname.

The rebrand is part of an effort to scrub the team’s old name from its current iteration, after the franchise faced mounting criticism and pressure from sponsors over the offseason to change the name. While Washington will hold on to its burgundy and gold color scheme, the logo will change.

On Twitter, fans roasted Washington for its lackluster new name. While the team had moved away from its problematic branding, it hadn't chosen another direction, instead choosing to opt-out from the idea of a nickname entirely.

LeBron James thought the new name was hilarious.

Plenty more online joined his roasting of the newly dubbed Washington Football Team.

https://twitter.com/DROYJohnson/status/1286343216892129281?ref_src=twsrc%5Etfw

https://twitter.com/amandamull/status/1286356560734760960?ref_src=twsrc%5Etfw

Compounding the issue was that while the rebrand was intended to scrub any references to the team's previous name, associated accounts such as the team's website and online presence were a bit slower to catch up to their new identity.

Washington is still expected to adopt a new name beyond being known as the Washington Football Team. When that happens, hopefully, the franchise's new identity will be better received by fans.

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